Before you open, make sure you’re ready.
The decisions made before opening are the hardest ones to undo afterwards.
Costs worked out before you commit and contracts read before you sign, because a business can be well run and still fail on terms that were agreed in the first six months.
Some decisions you can undo. The ones that matter, you can’t
Opening is a sequence of commitments, and they don’t all cost the same to reverse. Changing your signage is cheap. Changing the lease you signed, the loan you took, or the build-out you paid for is not. The trouble is that the expensive ones tend to come first, at exactly the point when you know the least and everybody around you is telling you to move.
So the work here is order. What has to be decided now, what can wait, and what gets read carefully before anybody signs it. That means the numbers worked out before you commit rather than after, and the big contracts read against the profit and loss statement they’ll be paid out of.
This one we know from the inside
Roland opened the second legal cannabis dispensary in New York State. The state needed stores open to hit a number, so he was pushed to open as a pop-up in a few weeks instead of waiting for the build to finish. That one decision came with costs nobody put in front of him first.
The money that was supposed to come on one set of terms came on much harder terms, over a longer period, and put him on the hook for expenses he never negotiated and mostly couldn’t see. Two years later the loan behind the business had put it in default.
He had been running businesses for fifteen years before that. The gap wasn’t ability, it was that cannabis was a new industry with things in it nobody had told him about, and there was no one in the room whose job was to say wait a minute. The full account is on the About page, and it is the reason this service exists at all.
The four things that go wrong before anybody opens
If this isn’t the one
If you haven’t opened yet, this is the cheapest work you will ever do.
Everything is still reversible right now. That stops being true on a date you can’t pick.
Scope, deliverables and timing are determined by the problem RCAG is being asked to solve. Every engagement is defined in writing before work begins.